Pick the right content type
- URL — open a website. Most common case. Use a short URL if you can, smaller payload = sparser pattern that scans from further away.
- Text — any plain string. Often used for ticket IDs, asset tags, conference codes that the scanner app then displays.
- vCard — a contact card. Scanning offers an "Add to Contacts" action on iOS / Android. Great for business cards and event badges.
- Email — pre-fills a new email with To / Subject / Body. Handy for support flyers and "contact us" posters.
- Wi-Fi — encodes SSID + password + encryption. The user gets a one-tap "Join network" prompt instead of typing the password.